Best Business Books of All Time – Chosen by our CEO

I am Trevor McCandless, CEO of Fusion CPA. If you talk to the people who know me the best, they will tell you I am an avid reader. Taking golden nuggets from some of the best business books of all time has made our small business successful. From The 80/20 Principle, The Five Dysfunctions of a Team, and The E Myth

Niche Market Strategy: How Software Can Help with Every Step

Most marketers strive to cast a wide net. They want to reach as many customers as possible. However, if you are a marketer targeting a niche industry, your target market is relatively small. From a marketing standpoint, it might feel like targeting a niche market puts you at a disadvantage.

However, there are several advantages to targeting a niche market.

What is a niche market? 4 niche market examples

A niche market is a fraction of a broader market, with a unique set of demands and preferences. So, when your business focuses on a niche market, you aim to cater to a small group of customers with specific tastes.

This means you can provide a product or service overlooked by  mainstream providers. By identifying a niche, your business can