Everything you need to streamline your finances in one place
Because we believe in thought leadership, transparency, and education. We create this blog for the visionaries, the integrators, and the drivers. We’re here to help other entrepreneurs find and achieve their business goals. More than just an accounting firm, Fusion CPA guides businesses to grow and streamline their finances. We create content to answer the questions that are on your mind.
A niche market is a fraction of a broader market. The niche market is characterized by having a unique set of demands and preferences. When a business focuses on a niche market, it aims to cater to a small group of customers who have specific tastes as opposed to targeting a broad market.
When a business focuses on niche markets, it can provide a...more
For your business to be successful, you need to identify your target market. Some businesses strive to cast a wide net. These are defined as horizontal markets. A horizontal market does not focus on a particular industry and is not concerned about a particular niche.
You have likely also heard of vertical markets, but what are verticals in business? Verticals describe where a business caters to a...more
Most marketers strive to cast a wide net. They want to reach as many customers as possible. However, if you are a marketer targeting a niche industry, your target market is relatively small. From a marketing standpoint, it might feel like targeting a niche market puts you at a disadvantage.
However, there are several advantages to targeting a niche market. Much of your success will depend on your ability to create a niche market...more
COVID-19 affected business acquisitions - let's find out how. When discussing how the coronavirus impacts businesses, people think in somewhat basic terms. They assume the pandemic forces some companies to close or hurts revenues with others. The effects prove more far-reaching. Such effects become visible when looking at how the outbreak affects mergers and acquisitions.
Mergers and acquisitions remain a vital part of...more
Business owners and entrepreneurs establish a business enterprise to enjoy the rewards of building something uniquely theirs. But success doesn't come easily - you have to continuously improve your processes. We've put together a process improvement checklist to help you organize your management practices, workflow, and overall employee output. Read how you can increase the profitability of your...more
If you are operating a small business, you're fully aware of the abundance of opportunities it brings as well as all of the challenges, which can include keeping your bookkeeping in order, following regulatory guidelines and reporting your taxes. If you're like many busy entrepreneurs, you probably...more
If you are the owner of your own business or if you are launching a startup of your own, you may be using QuickBooks for accountants to track invoices while managing your expenses. However, knowing the signs that you have outgrown QuickBooks Online - Intuit's solution suitable for small businesses - to a solution more suitable for scaling. Or maybe you want to outsource accounting completely.
Are you finding yourself more and more frustrated with your accounting software? Growth is a good thing, but scaling comes with its own set of growing pains. One of those problems is making the transition from an SMB accounting platform, like Quickbooks, to an enterprise accounting platform, like NetSuite.
Your business can find ways to make up for your...more
The Shopify platform has become the leading site building company for e-commerce sites. Shopify hosts over 1 million retail sites for people around the world. It is a cloud-based company that provides just about everything that you need to open an online store quickly.
When you launch a Shopify site, you will have your own domain name. Unlike other selling platforms like eBay or Etsy, where your store...more
Having an outsourced controller like QuickBooks for self employed individuals and businesses usually makes it easier to complete your taxes. QuickBooks Online is a convenient way to get a sales tax report or any financial report when you need it.
Outsourcing the financial recording of your business transactions to an experienced controller can also...more
Your customer service agents are the heart and the face of a large number of businesses in almost every industry. You may not speak to all of your customers face-to-face, so you trust customer service reps who represent you. The technology they use may hamper the work that your customer service agents do. Zendesk may help your customer service representatives do their job better, which, in turn, should make your customers...more
Collaborating with a colleague on another team at your business may be easy if you're in the same building and only need to go down the hall to talk with them or send an email. However, using these methods may not be as efficient as utilizing a tool like Slack, especially if you want to work with an external partner who isn't part of your business. Slack allows you to collaborate with others in one or more channels. If you're involved in a...more
Tax Planning and Accounting
You need to be careful when it comes to your real estate investment firm accounting. The way that you do your real estate investment firm bookkeeping either hinders or allows you to analyze your business’s financial health. If you are not experienced in bookkeeping or using real estate CPAs, it is recommended that you spend a great deal of time...more
Accountants and bookkeepers are responsible for recording, organizing, and analyzing your business transactions. Among these transactions, your dealings with banking institutions may be the most common one. Most accounting institutions recommend that businesses pay invoices and receive payments directly through their banks. Hence, for small business bookkeepers, your banking statement is one of the easiest ways they can gather information...more
Building a business or pursuing a venture from the ground up is never an easy task, especially if you are doing so on your own or by bootstrapping. Whether you already have your own business or you are in the process of launching a startup, knowing when you need accounting help is essential to save time and reduce your financial risk and liability.
Guide to Payroll Tax for Employers
As part of business operations, there are several important facts to know about payroll tax for employers. Two of the most important to know are the classifications:
- Employer-paid payroll taxes
- Employee-paid payroll taxes
The distinction between these two classifications is that employer-paid taxes are based on an employee's gross pay. Gross income is income not explicitly exempt from...more
A large number of businesses could benefit from the services of an outsourced controller. Their goal is to provide a complete overall financial picture of your company and the necessary information to make sound decisions regarding the future accurately. Traditionally, an experienced controller needs a comprehensive ERP software to be capable. Netsuite answers the call with a complete range of business applications to handle bookkeeping and...more
Managing past due invoices correctly may increase your profitability. Your success in collections on past due invoices may depend on work done before you send invoices out. Decide how long you want to give your customers to pay invoices and then commit it in writing. The terms of the invoice should be clearly communicated to potential customers before doing business with them. As soon as a sale is agreed upon, you should create and send an...more
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Streamline your business with our business guidance. At Fusion CPA, we are aimed at partnering with like-minded entrepreneurs who are looking to optimize their businesses from the inside out. In our own business, we are constantly improving the processes we use and nurturing our team to have the right people in the right positions. An outsider's perspective can be invaluable.
Get tax advice from the experts at tax planning at Fusion CPA. We love what tax planning can do for entrepreneurs. It just takes a load off their responsibilities and gives them more power over their finances. Initially, they would fear tax season and a looming lump sum. After following our advice and systems, they have a strategy and a clear idea of how their business finances will pan out.
Read about ways to save money by optimizing your finances. As we have invested ourselves in thought leadership, we want to give our readers practical advice to get the results that they are looking for. These blogs are a starting point for conversations about getting the most from your business finances. Contact us to help you streamline your finances and take control of your business's future.
Choosing the right software for your business is important. We write about the software we’re using and how these niche tools are suited to different industries. There is no one-size-fits-all solution. And why settle for one-dimensional accounting software? Each industry and each company has their own needs. We can help your business choose the best tools for the job, no matter your industry.