During the beginning of 2020, your business may have been following a strategic plan based on the previous year’s data and assistance from your finance consultants. Looking at the information related to sales and profits likely offered a greater understanding of the elements driving your revenues. While this can help an economic environment without any major disruptions, your strategies may not have been suited to a world facing a highly significant crisis. COVID-19 and its harsh effects on businesses required many companies to change course quickly.
During this type of disruption, businesses familiar with the theory of leadership in transformation tend to perform better and can actually find ways to grow.
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Leadership in Transformation
COVID-19 has caused a level of economic destruction and disruption to the public’s health not seen since World War II or the Spanish flu pandemic. Surviving and thriving in this type of environment requires agility to keep up with the transformation. Taking action and creating operational and financial goals should set the groundwork needed to implement the changes.
Highlighting a common purpose and getting your whole team focused on participating in changes made to your business model can create a vision of where your business would like to be in the future. Having a mission and a clear vision are vital aspects of leadership in transformation. At a basic level, this type of leadership can be used to inspire your workforce to focus on the greater good of your business and function with a common goal you’d like to reach.
For instance, you may find a niche market or two to target that you haven’t thought of before the pandemic, or find there’s a market that exists because of the pandemic. To make a change of course easier, you can use software to help you find a few niche markets to target and then track your progress to ensure that you stay on track.
Creating high aspirations and inspiring your workforce realize these goals can help facilitate synergy between everyone in your company. Setting incremental targets can help your business reach goals quicker and evaluate your progress.
We have found that diving into your different departments and measuring critical factors using scorecards is important when your team is taking on new tasks. Scorecards give you real-time information that provide more insight into how the team is managing with every detail of your business.
Getting assistance with this type of analysis may make transformation more straightforward. Staying on top of everything can be overwhelming for managers, so we recommend teaming up with a business advisor that can give them confidence in using tracking tools. It also helps to get objective guidance on what to do if your data is not completely reflecting of what you’re trying to achieve.
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