Your organization’s vision and mission statement are what guide your decision-making process. They allow you to establish goals, energize your employees and maintain better employee retention, and clarify where your organization stands compared to the competition. Here are some suggestions on how to write a mission and vision statement that accurately reflects who you are.
How to Write a Mission and Vision Statement
First, differentiate between a vision statement and a mission statement
Your vision statement tells the public what your company is determined to accomplish. It prevents a high-level idealistic view of your business. It is the foundation on which all of your organization’s action plans are built. In our business advisory process, having a shared vision is one of the first and most crucial steps in getting your business on track.
Your mission statement tells the world what your organization values at its core, and it expresses the greater purpose of the business. The mission goes beyond the core competencies of your business. It reaches into the soul of what your business is and how your company intends on affecting the world where it exists. Parts of your mission statement usually find their way into your marketing campaign or end up as part of your organization’s slogan.
When thinking about writing a mission and vision statement for your business, think about the core elements that will drive your company’s success. It is the central focus of your organization’s efforts. Some businesses make the mistake of producing vision statements that seem generic. They are chock-full of buzzwords, but in the end, they sound hollow and insincere. Take some time to brainstorm with decision-makers about what you want your organization to be.
Your vision statement and mission statement should unify your staff and provide a singular goal for your organization. It should tell the public your broader story and serve to inspire members of your organization. When strategic decisions are being made, people should refer back to your mission statement to make decisions that align with who you are. Stakeholders and the public should look at your vision and mission and understand why you are doing what you are doing and your intentions for the future.
These are good examples to reference when figuring out how to write a mission and vision statement. You will notice that each one identified their company’s strengths, and they clarified the organization’s purpose and visualized what they wanted their organization to do a decade ago. These elements work together to shape a good mission or vision statement.
A vision or mission statement is not going to be written off the cuff. It takes time to understand your organization’s strengths and set specific goals that you want your business to accomplish.
Clarifying your Vision and Mission is the first step to business success
See the rest: 6 Steps to Business Success
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