How to Write Your Company Vision and Mission | Our Top 10 Examples

how to write a mission and vision statement

Your organization’s vision and mission statement are what guide your decision-making process. They allow you to establish goals, energize your employees and maintain better employee retention, and clarify where your organization stands compared to the competition. Here are some suggestions on how to write a mission and vision statement that accurately reflects who you are.

How to Write a Mission and Vision Statement

First, differentiate between a vision statement and a mission statement

Your vision statement tells the public what your company is determined to accomplish. It prevents a high-level idealistic view of your business. It is the foundation on which all of your organization’s action plans are built. In our business advisory process, having a shared vision is one of the first and most crucial steps in getting your business on track.

Your mission statement tells the world what your organization values at its core, and it expresses the greater purpose of the business. The mission goes beyond the core competencies of your business. It reaches into the soul of what your business is and how your company intends on affecting the world where it exists. Parts of your mission statement usually find their way into your marketing campaign or end up as part of your organization’s slogan.

Finding Inspiration

When thinking about writing a mission and vision statement for your business, think about the core elements that will drive your company’s success. It is the central focus of your organization’s efforts. Some businesses make the mistake of producing vision statements that seem generic. They are chock-full of buzzwords, but in the end, they sound hollow and insincere. Take some time to brainstorm with decision-makers about what you want your organization to be.

Your vision statement and mission statement should unify your staff and provide a singular goal for your organization. It should tell the public your broader story and serve to inspire members of your organization. When strategic decisions are being made, people should refer back to your mission statement to make decisions that align with who you are. Stakeholders and the public should look at your vision and mission and understand why you are doing what you are doing and your intentions for the future.

Clarifying your Vision and Mission is the first step to business success
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Top 10 Mission Statement Ideas

 Here are some examples of mission statements that we feel hit the mark.

  1. Alibaba Group’s mission is “to make it easy to do business anywhere.”
  2. Amazon: “Our vision is to be Earth’s most customer-centric company.”
  3. JetBlue: “To inspire humanity – both in the air and on the ground.”
  4. Phillips: “Improving people’s lives through meaningful innovation.”
  5. Sony: “To be a company that inspires and fulfills your curiosity.”
  6. TED: “Spread ideas.”
  7. The United Nations: “The maintenance of international peace and security.”
  8. Tripadvisor: “To help people around the world plan and have the perfect trip.”
  9. Walmart: “We save people money so they can live better.”
  10. Workday: “To put people at the center of enterprise software.”

These are good examples to reference when figuring out how to write a mission and vision statement. You will notice that each one identified their company’s strengths, and they clarified the organization’s purpose and visualized what they wanted their organization to do a decade ago. These elements work together to shape a good mission or vision statement.

A vision or mission statement is not going to be written off the cuff. It takes time to understand your organization’s strengths and set specific goals that you want your business to accomplish.

Working with Partners Who Have a Vision That Aligns with Yours

At Fusion CPA, we challenge what it means to be outsourced CPAs or tax accountants. Modern businesses need their financial teams to do more than just bookkeeping. We are all about mindful growth and can help your business reach its goals with business advisory. If we sound like a good fit for your business, make a discovery call today to find out more.


 

This blog article is not intended to be the rendering of legal, accounting, tax advice or other professional services. Articles are based on current or proposed tax rules at the time they are written and older posts are not updated for tax rule changes. We expressly disclaim all liability in regard to actions taken or not taken based on the contents of this blog as well as the use or interpretation of this information. Information provided on this website is not all-inclusive and such information should not be relied upon as being all-inclusive.

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