Why Video Marketing Is Vital For Business Growth

Make a success of digital marketing for your business with our outsourced professional video creation services.

Video is the new way of the world in marketing, and brands can no longer thrive without them. Video consumption has become extremely popular among internet users, with data showing the video to be consumers’ favorite type of content; and the industry foreseeing 82% of web traffic to come from video by the end of 2022.

It is a no-brainer then, that brands that do not invest in video a video marketing strategy, may become more and more silenced among web users.

Scale Your Business With Video 

Not only are users more likely to engage with video content, but it also provides a great opportunity to put a face behind the name of your brand, and develop a personal relationship with your target audience. When users engage with you regularly, you are able to establish credibility with them and positively influence their perception of your brand. 

Returning web users are easier to convert to loyal customers, and creating shareable video content that users engage with, is as good as word-of-mouth referrals for your business. This would explain why recent video marketing stats have shown that 87% of marketers have boasted a positive ROI from video marketing content.

When used correctly, video content can also help to improve the search engine optimization of your business website, making it easier for web users to choose your business from a simple search on Google. It is more likely for websites with video content to rank better on Google’s search results. 

Even if you have done a little video creation, the services of a marketing videographer who specializes in making videos for business can help you get your message across in a way that is professional and that reflects your brand’s personality.

Why Video Advertising Is Important

Video advertising has been around since the beginning of mass media and because it relays a brand’s message in a more personal and effective manner, it has proved to be an effective tool in the digital space. But, not all videos are equal. While YouTube remains a popular space for video consumption, video advertising through popular social media platforms can help you get more clicks and views on your website, too. While we have to present ourselves to the platforms our audiences frequent, we also have to be sure that we speak correctly to them via the different social media platforms for which we choose to create videos. A longer-form video may not be well received on certain social platforms for example, which will mean the video producer would have to edit shorter videos to feature on different platforms. These need to be carefully considered.

video-production-marketing

Before employing the services of a video services company, or developing your video marketing plan, it is a good idea to understand the difference between the services of a videographer and that of a video marketer. The videographer is the video production company that does the physical filming of the video product. Professional video production services film and edit the video to get it ready for distribution.

A video marketer develops the script so that it will connect with the audience and is in charge of distributing the videos to make sure they are seen by the target audience. Sometimes, video services are performed by a marketing videographer who can do all of the steps needed to get it into production. They do everything from video creation and act as a video development company to full-service video advertising.

While it is beneficial to include video in your business’s marketing plan, it is also important to establish a strategy around which information to communicate through video and which to keep as written content. Both have their place in the marketing world.

Video Marketing Tips

  • Consider video messaging. When creating videos, it is important to establish the purpose of the video and to stick to the messaging that would support that purpose.
  • Consider the length of the video. While video messaging is important, industry stats have shown it vital that a video not be unnecessarily long. There are times when longer-form video content is required, and different platforms have different best practices, but according to the stats, videos should not overload viewers with information. The length of a video must be in line with its purpose. The data shows that the majority of video viewers prefer informational videos in the ranges of 3-4 and 5-6 minutes.
  • Make supporting written content enticing. To get your audience to click on your video, you will need to create a title and description that is accurate but that also entices people to click on your video and watch it.

Your video marketing strategy should be a major part of your advertising plan, especially as the popularity of video continues to grow. Having a professional video is the key to gaining that all-important watch time. The video must grab the attention of the audience in a way that keeps their finger off the “skip ads” button. Video marketing companies know how to hook the audience in and get them to stay.

Hiring Professional Video Services

A professional video company can help you establish a strategy and develop a video marketing plan to get the most from your advertising budget.

If you have never filmed and edited a video, then professional video services can also help your business in this regard. A video company that specializes in agency videos and making videos for business is your best option. Not only will they be able to strategize for the best types of video content to develop for your business, but they will also assess your needs and budget, and create video content in line with your brand identity.

When hiring professional video production services always ask to see other videos they have produced in the past. You want to see the quality and get a feel for the signature style of the video company. When it comes to video production, remember that social media platforms are all different. What works on YouTube will not work for Facebook, Instagram, or TikTok, so you need a video company that is familiar with video production and social media video methods for each of your distribution channels. It is also advisable that you make sure that the video production company you plan to hire has experience in creating agency videos in your field. 

When hiring video services, price should not be your first concern. Of course, you must stick to your budget, but finding a video services company that has the equipment and experience to produce the quality you want should be your first concern. A good video development company will bring out the best in your brand and help you form a real connection with your target audience, which plays a powerful role in converting web users to loyal customers.

Fusion CPA specializes in tax and accounting services as well as business advisory and business process outsourcing services. We help businesses just like yours find the right professional outsourced marketing teams and match you with the right video production company that will help you achieve your goals.

As Fusion CPA, we help our clients with outsourced digital marketing solutions, that include content creation, social media, and referral marketing services,  designed to increase brand awareness across your specific business industry. 

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This blog article is not intended to be the rendering of legal, accounting, tax advice, or other professional services. Articles are based on current or proposed tax rules at the time they are written, and older posts are not updated for tax rule changes. We expressly disclaim all liability in regard to actions taken or not taken based on the contents of this blog as well as the use or interpretation of this information. Information provided on this website is not all-inclusive and such information should not be relied upon as being all-inclusive.

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