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eCommerce Business Consultant Tips for Online Course Sellers

If you're offering online courses and educational merchandise for sale, the emerging and expanding habits of online buyers may mean it's time to bring in an eCommerce Business Consultant. The newness of the ecommerce world often makes it difficult to run your own show without bringing in someone with expertise, experience, and a proven track record for increasing business operations.

Constantly changing programs and algorithms that impact what drives traffic add to the challenge of managing ecommerce operations. However, investing in ecommerce just makes sense. While traditional retail sales are dipping to record lows, ecommerce year-over-year sales have increased 129 percent!

Learn About the Data You're Not Using

Many owners of ecommerce stores or online services don't realize that they're generating big insights daily that are going unused! It's not until they bring in a consultancy firm that they discover where to access these insights, how to organize them, and how to apply them in decision-making settings.

It's often just a matter of getting the right software in place for creating real-time, actionable visual reports that showcase key performance indicators for your ecommerce business.

Consider Why Many eCommerce Companies Lose Money

While there are many ecommerce business types, there are universal formulas for streamlining business processes to increase profitability. It may be time to bring in expert guidance to create a plan of action if you're struggling to reach ecommerce performance metrics. Slow sales or lack of repeat customers are both signs that there's a missed connection somewhere in your plan.

In addition, signs like poor conversion rates or a high rate of shopping cart abandonment mean that opportunities are being missed to attract and retain your shoppers. Many ecommerce platforms can reverse these trends by making upgrades to user experience, improving product display, or optimizing the checkout process using proven techniques. Using ecommerce consulting services, you can track customer preferences and purchasing trends to make better decisions regarding course offerings and inventory.

More Solutions to Consider for Online Courses

Rethink the Shopping Experience

A reevaluation of your ecommerce and marketing platforms is often the first step to creating or reviving conversions. This can include re-platforming strategies involving popular tools like Shopify or Magento. You're really looking at a need to do a comprehensive audit of all processes involved in the shopping life cycle.

Optimize your Business

Even a business with high sales volume may not be profitable if you haven't worked out a crisp business plan for accounting and tax planning. If you're making decent course sales without turning a large enough profit, it may be time to bring in an ecommerce business consultant to come up with a plan for allocating funds properly, taking advantage of tax credits, and automating as many business processes as possible.

Expanding to ecommerce for the first time can bring about a slew of new tax issues to consider. For instance, many business owners and entrepreneurs seek clarity regarding tax when conducting multi-state sales. Expanding ecommerce horizons typically also means bringing in new staff to handle the increased volume. From a tax perspective, this may require a completely new system for tracking and paying owed taxes.

Fusion CPA specializes in on-boarding companies to financial solutions that have the functionality your eCommerce Online Course company is looking for.

Explore eCommerce Consulting Services

We are confident that our business management expertise can benefit all eCommerce business types. From online academies to Udemy or Fiverr sellers. When you consult with our proven and passionate team, we'll work hard to help you implement systems that deliver. Talk to Fusion CPA for more solutions for growth and profitability.


This blog article is not intended to be the rendering of legal, accounting, tax advice, or other professional services. Articles are based on current or proposed tax rules at the time they are written and older posts are not updated for tax rule changes. We expressly disclaim all liability in regard to actions taken or not taken based on the contents of this blog as well as the use or interpretation of this information. Information provided on this website is not all-inclusive and such information should not be relied upon as being all-inclusive.