Marketing is a necessary step in making any business successful – it not only connects you with new customers but also re-establishes relationships with returning customers as well. In today’s digital age, it’s more important than ever to be able to market your business. Without it, your brand will never become visible to potential clients; nor will it gain credibility in its specific industry.
Marketing your business in a world that’s already inundated with various sales pitches can be a daunting task as inadequate marketing attempts may actually harm your brand.
Fusion CPA helps partner businesses with outsourced marketing teams. We know how tempting it can be to create an internalized marketing team or add marketing tasks to a list of ever-growing to-dos. However, there are a lot of benefits to hiring outside the business when it comes to outsourced marketing services. Hiring outsourced marketing services lets the professionals focus on what they do best – marketing your business. This frees up your team to focus on what your company does best. Smart marketing can not only improve your brand; it can also generate sales and build your business.
Find out more about the different forms of marketing that outsourced companies make use of below or talk to us about gaining traction and growing your business with smart marketing services.
Don’t push people where you want to be; meet them where they are.
– Meghan Keaney Anderson, VP Marketing
Fusion CPA offers outsourced marketing services for businesses of all sizes. Content creation, as part of outsourced marketing services allow customers to learn about your business in a fun, interactive way. Content marketing includes things like videos, blogs, social media and even print to promote a special product or service.
Outsourced marketing companies find engaging ways to tell the world about what you offer and uses the correct mediums to communicate different messages to specific audiences. One of the plus sides to outsourced marketing services is that they’re experts at what they do, which allows you the time to focus on what you do best – run your business.
One of the more overlooked marketing services that an outsourced digital marketing agency might offer, is SEO.
SEO – search engine optimization – allows your company to be more easily found on search engines like Google, Yahoo and more. You want your business to be on the first page when someone searches for services in your specific field in the location of your business. Search Engine Optimization makes this possible.
Outsourced digital marketing agencies will audit your website’s current SEO rankings and give you direct ways to improve your company’s overall SEO. One of the benefits to having a good SEO ranking is the ability to expand your customer base past what print or other medias could; and the best part of it is that SEO marketing, when done correctly, has lasting benefits.
SEM Marketing Services are just one benefit of outsourced digital marketing teams. Where SEO focuses on organic reach and optimization of your website, Search Engine Marketing uses paid advertisements to increase search visibility.
Ever search something on Google only to see that the first two web results are advertisements? That’s SEM marketing services at work. Even if you don’t click on an ad right away, having search engine marketing can increase the visibility of your business, help establish brand familiarity with potential clients and increase the likelihood of someone clicking on your website.
SEM marketing services works with other marketing efforts to push your business over the top. While organic search engine strategies can help increase the reputation of your business, SEM marketing services can help get your name out there while you wait for SEO rankings to improve. Search Engine Marketing is just one of the services that an outsourced marketing company can offer.
Everyone knows the importance of having a social media presence in this day and age. Social Media Marketing includes both organic and paid efforts in order to put your social media profiles in front of more people.
An outsourced marketing agency might first look at your existing social media profiles to see what potential for growth you have. Outsourced digital marketing professionals will create content for your social media profiles to post as well as create targeted ads to reach beyond your existing follower count.
The ultimate goal of social media marketing is to grow your social media following and drive people to your website. Outsourced digital marketers will walk you through the steps of having an active social media presence as well as creating targeted ads that appeal to your specific audience.
Email marketing is one of many ways that you can draw people into your customer funnel. Signing up for deals or sending out newsletters is a great way to keep your brand at the forefront of customer’s minds and to build credibility with an audience that have already shown interest in your business.
There are a lot of benefits to making use of outsourced marketing services for your email marketing. Think of the emails you get as a consumer. Do you open all the emails you get from companies? Probably not. Having am outsourced marketing team that can perfect that email, will increase the likelihood of it getting opened, and the customer purchasing your products again.
Small businesses are more likely to skip over video services when it comes to planning their outsourced marketing solutions. But video ads are more likely than any other ad format to draw people in and to your store or business.
There’s just something about seeing a business, product or service in action. That’s why outsourced marketing solutions are becoming more inclusive of video advertisements in their marketing plans. These videos are put on places like YouTube, different social media platforms and other subscription services.
Outsourced marketing companies know how to work within several different budget options to create a good marketing strategy that includes video. You might think that video services are expensive, but marketing companies should be able to create vidoes for any budget. They should also be able to repurpose videos for multiple platforms.
At the end of the day, marketing efforts are crucial for gaining new customers and keeping old ones. Working with outsourced marketing companies can help increase your business’s overall visibility as well as the reputation of your brand.
Outsourced marketers can help you get referrals to your website with call-to-action buttons and detailed analytics, so you can see at what point customers make a purchase decision. Having these precise insights to the customer’s mind can improve marketing efforts for years to come.
Referrals to your website and to other customers is one of the biggest goals of outsourced digital marketing solutions. You want people to talk about your business and spread the good word.
We help our clients find outsourced marketing services tailored to your business industry. This includes everything from content creation, social media, and referral marketing services, designed to increase brand awareness across your specific business industry.
Receive rewarding benefits of reduced costs, expenses, and time spent in-office while increasing your return on investments, revenue, and sales.